A clean, comprehensive, and accurate list is more important than any other aspect of a direct-mail campaign. You can spend thousands of dollars on expensive paper, neon colors, and irresistible copy, but if your message never gets to your target audience, you’re just throwing money away. GT Marketing will ensure your list is “clean” using state of the art data processing software and the most current U.S. Post Office requirements.
We have the software and the programming expertise needed to handle special niche projects and micro-targeting initiatives. Whether it’s taking a single list and breaking it up into smaller lists based on the radius of various zip codes or meeting sites, or matching and aligning the names based on a client’s predetermined sales territories, we can slice and dice a list to reach the right target audience.